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The Future of the Medical Workforce

Monday, August 24, 2015 |
Do we have the right medical workforce for the changes that are heading our way? Is our health care system and the providers that work within it equipped or ill-equipped to handle the major health challenges such as obesity, smoking, chronic disease and dementia? It may be time to face reality. In the future, our health care providers will have to balance advanced technical skills with more advocacy, compassion, business savvy, and humility. Some of these skills can be taught but are not curren  Read More

5 Ways to Enhance Your Sun Wear Sales

Tuesday, August 11, 2015 |
5 ways to enhance your sun wear sales Is your sun wear area doing as well as you would like? Do you even have a sun wear area? No... not the ten pair in the dark corner with the dust on them. To see better, perform better and enjoy more, we need to give some thought to customized sun wear and how we approach our consumers about the subject. Not only does sun wear protect our eyes from harmful UV rays, wind, dust, and dryness but they can also enhance contrast, reduce eye fatigue from glare and increase overall visual function  Read More

Protect and Perform

Monday, August 03, 2015 |
Protect and Perform So what are you doing to protect yourself from the sun? Most of you probably wear sunscreen. And I will bet that most of you probably have a “good pair” of sunglasses. How about your patients? Can they say the same thing? Our outside vision is crucial to how we see and function. Yet most people spend $20 on "off the rack" sunglasses and then spend hundreds or thousands on sporting equipment. To see better, perform better, enjoy more we need to give some thought to customized sun we  Read More

Evaluating your Performance Evaluation?

Friday, June 12, 2015 |
Are you getting what you need out of your evaluations? Face it—no one likes performance evaluations. Employees dislike or fear hearing they are not performing up to expectations. Managers struggle with how to effectively balance constructive criticism and praise for a job well done. That being said, performance evaluations are helpful as a way to measure and discuss actual performance against expected performance. If done correctly these performance evaluations can enhance the staff member motivations, productivity, and dev  Read More

What does your Policy Guide say?

Friday, May 29, 2015 |
When was the last time you looked at your policy guide? Did you have to dust it off? This guide may be one of the two most important pieces of documentation you have in your office. (The Procedure Guide is the other one.) Its' contents have the ability to clarify expectations and policies, as well as settle disputes and make sure that the interoffice playing field is even. A well done policy manual is clear, well written and very specific in terms of policy and how these policies protect both the employer and employee alike. All pol  Read More

Invest in Your Staff

Thursday, May 21, 2015 |
How efficient and effective our practice is at serving our consumers and being profitable is largely a reflection of our staff. Think about this, the average consumer visit spends over 60% of their time with the staff, not the doctor. Who we are has a direct relationship to who they are. In order to have a great staff, get more efficient, increase profitability, reduce turnover, and generally have a better quality of “business life” we need to hire great staff and train them. This philosophy that our staff is our greatest as  Read More

What do you do?

Friday, May 08, 2015 |
Does everyone in your office know what they are supposed to do? Are they actually doing them? In my experience most businesses have staff that do the best they can but generally fall into a routine where they do what they want to do and not always what they should be doing. This same concept holds true for the managers and the leaders of the business. We are all creatures of habit and we do what we like to do and feel comfortable doing but not always what we should be doing to make the business run efficiently and effectively. A writ  Read More

How to Find Great Staff

Friday, May 01, 2015 |
We have discussed many times over the last year how important a great staff is to the success of a business. But how do you actually find this great staff? It is actually not difficult. Like everything else you just need to have a plan and execute. There are five key elements to recruiting your next great team member. 1. Know what you Want. The first step is to evaluate your current team. What personalities currently exist? What positions do you currently have filled? Could any of these people have potential to be a cand  Read More

Do you want that with glare or without?

Wednesday, April 22, 2015 |
Seems like a simple enough question. I would guess that you, like most of your staff, and your consumers would say….”well, without please.” Yet, if we look at the national average less than 40% of all glasses are made with ANY form of anti-glare. Maybe it’s not your practice but are you sure? Your next step (after you are done reading this of course) is to call your lab and ask what your anti-glare percentage is. You might want to be sitting down. The good news is that there may not be another area in your p  Read More

Are You Buying the Right Frames for Your Optical?

Wednesday, April 15, 2015 |
I often get asked this question when I am on the podium or consulting for a practice. It’s a great question. The simple answer is--probably not. Buying the right frame inventory is definitely an art form. But it also has a very specific formula that you can follow to maximize your sales and ultimately your inventory turn. Though selling is a very important part of the process, buying may be even more important. If you don’t buy the right mix of frames then you will not be able to maximize sales. Additionally, if you don&rsquo  Read More


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