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What Do You Do? Job Descriptions

Monday, November 16, 2015 |
Does everyone in your office know what they are supposed to do? Are they actually doing them? In my experience, most businesses have staff that do the best they can but generally fall into a routine where they do what they want to do and not always what they should be doing. This same concept holds true for the managers and the leaders of the business. We are all creatures of habit and we do what we like to do and feel comfortable doing but not always what we should be doing to make the business run efficiently and effectively. A writ  Read More

What's in Your App? Recruitment Applications

Monday, November 09, 2015 |
When it comes to job applications, I believe that everyone, employers and applicants alike would agree to the same fundamental questions: Why are we doing one? What does it really ask? How does it really help the employer decide who is right for the job? First, let’s review what a job application is really for. Candidly, it is an exercise to find out who is interested enough in the job to actually fill one out. It also allows a somewhat fair comparison in terms of being able to compare similar biographical, educational o  Read More

Recruiting Your Next Superstar

Monday, November 02, 2015 |
Face it—It's hard to find great talent. But, it is out there though. You just have to know where to look, what to look for, and how to capture their attention. Like everything else, you just need to have a plan and execute it. There are five key elements to recruiting your next superstar: Know What You Want. The first step is to evaluate your current team. What personalities currently exist? What positions do you currently have filled? Could any of these people have potential to be a candidate for the role you are looking for? I  Read More

Adopting the Medical Services Mindset

Monday, October 12, 2015 |
It almost seems odd to talk about one part of the eye care practice as some different entity than all the rest of the parts of the practice. For years we have been talking about building the medical services side of your practice when in reality it should have always been part of our practice. After all, it is our job to treat all aspects of our patients' needs. Sometimes this means we are treating their visual needs, while other times it means that we are treating the medical needs. But once again, at the foundation of it all is that it is  Read More

The Front Door Test

Wednesday, September 23, 2015 |
What does your office feel, look, sound, smell like? This is the FSLL factor of your business. Let’s take the first step and take a "fresh" look at our business. Here is what I want you to do. Let everyone know that tomorrow you want everyone in the office there 15 minutes early Tomorrow meet and have everyone walk outside the front door of the office. Have them close their eyes and record what they hear, smell and feel. Now have them open their eyes and record what they see when they look at the front door and sur  Read More

Enhancing the Consumer Experience

Monday, September 14, 2015 |
In today’s world there is one rule to remember: If you don’t take care of your customers, someone else will! What is the consumer experience like in your office? Do you know? The consumer experience is paramount not only for consumer retention and referral but also continued growth. And though this consumer-centric approach may sound simplistic, it requires careful attention to detail, planning, and constant maintenance. The first step to delivering this consumer centric approach is to ask ourselves a  Read More

Inventory Management and Healthcare Reform

Monday, September 14, 2015 |
Inventory management will play an integral role in healthcare reform. As our healthcare system faces tighter profit margins and reimbursement cuts we will need to keep our supply chain lean and unnecessary expenditures low through efficient, more streamlined inventory management. Inventory management impacts pharmacies, hospitals, clinics of all sizes, optical, and many more areas of the healthcare community. Here are some of the problems and the potential solutions to these issues. First, we will divide inventory by expense categor  Read More

The Future of the Medical Workforce

Monday, August 24, 2015 |
Do we have the right medical workforce for the changes that are heading our way? Is our health care system and the providers that work within it equipped or ill-equipped to handle the major health challenges such as obesity, smoking, chronic disease and dementia? It may be time to face reality. In the future, our health care providers will have to balance advanced technical skills with more advocacy, compassion, business savvy, and humility. Some of these skills can be taught but are not curren  Read More

5 Ways to Enhance Your Sun Wear Sales

Tuesday, August 11, 2015 |
5 ways to enhance your sun wear sales Is your sun wear area doing as well as you would like? Do you even have a sun wear area? No... not the ten pair in the dark corner with the dust on them. To see better, perform better and enjoy more, we need to give some thought to customized sun wear and how we approach our consumers about the subject. Not only does sun wear protect our eyes from harmful UV rays, wind, dust, and dryness but they can also enhance contrast, reduce eye fatigue from glare and increase overall visual function  Read More

Protect and Perform

Monday, August 03, 2015 |
Protect and Perform So what are you doing to protect yourself from the sun? Most of you probably wear sunscreen. And I will bet that most of you probably have a “good pair” of sunglasses. How about your patients? Can they say the same thing? Our outside vision is crucial to how we see and function. Yet most people spend $20 on "off the rack" sunglasses and then spend hundreds or thousands on sporting equipment. To see better, perform better, enjoy more we need to give some thought to customized sun we  Read More


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