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LATEST NEWS

Building the Medical Model Practice

Friday, March 14, 2014 |
It almost seems odd to talk about one part of the eye care practice as some different entity than all the rest of the parts of the practice. For years we have been talking about building the medical model of your practice when in reality it should have always been part of our practice. After all, it is our job to treat all aspects of our patient’s needs. Sometimes this means we are treating their visual needs, while other times it means that we are treating the medical needs. But once again, at the foundation of it all is that i  Read More

Negotiating Successfully

Friday, February 28, 2014 |
Do you know how to successfully negotiate your next contract? Your ability to do so could mean the difference of tens of thousands of dollars, not to mention your happiness for the next decade or so. We negotiate everything in life. This is no different. So, once again I ask you? “Are you ready?” The first step is to get prepared. As a general rule, the most prepared party gains the advantage and usually has the upper hand during the negotiations. The key to being prepared is to understand the common interests   Read More

What Healthcare Reform means to Eye Care

Friday, February 14, 2014 |
I am often asked the question, “Is the ACA going to affect my practice?” The answer is yes and no. From a clinical standpoint we have yet to see the impact of the pediatric benefit that was so touted by our social organizations as a reason to get behind the ACA. Many clinics have also yet to see the rush of the 30 million newly insured that were going to enter the system, largely because most of these never successfully enrolled in the exchanges. We may see more people who actually lost or had a decrease in their coverag  Read More

Trunk shows: Not to be taken lightly!

Friday, January 17, 2014 |
This is not something to take lightly. A trunk show can provide tremendous rewards or be a total bust. There is no doubt that a trunk show takes some planning, creativity, and a little hard work, especially in the beginning. A trunk show can be a win-win-win. It is a win for optical because you are bringing in a large amount of profit from selling a large quantity of your product to a large number of customers. It is a win for the customer because they get a whole range of options to select from and even preview new items. It is also a w  Read More

Merchandising Made Easy

Friday, November 01, 2013 |
We are over merchandised. Everywhere we turn there is stimulus as to why we need something. It can be overwhelming. So how do we as eye care providers compete. We do it where our consumers are—our office. Take a good hard look at your office when you get done reading this. Could you merchandise your products and services better? Where would you do this? How would you do this? Is there any literature, signage, or educational materials prominently displayed that convince, persuade, educate or in any way help enhanc  Read More

Staffing By the Numbers

Friday, October 25, 2013 |
One of the most difficult decisions that most business people make is when to hire (or fire) an employee in order to strengthen the business. Many times people make this an emotional decision instead of using hard fact numbers to determine the needs of their business. Granted, there is no single number that can universally define this decision but these two ratios will provide a very clear picture. Staffing Ratio. This ratio is defined as the gross wages of all non-professional staff divided by net collections. It is used to determi  Read More

Second Pair Sales

Friday, October 18, 2013 |
What questions are you asking your patients? By spending 4 minutes to ask these eight questions you can significantly increase both your capture rate and your second pair sales. Who knows, you may even find a lot more medical conditions as well. 1. Please describe which of the following do you currently wear? (This simple question helps one to determine what they are wearing and what they are not wearing. It is a good ice breaker question. It also gives the doctor direction about other visual options that the patient needs such as sun   Read More

The Importance of Job Descriptions

Thursday, December 27, 2012 |
Does your staff know exactly what they are supposed to do? Do you know what they are supposed to do? Would these answers agree? Written job descriptions can add clarity, purpose, and direction to your business and make it easier to manage your people and your processes. Not only are they helpful for determining who is doing what and when but they also serve as a reference for performance reviews and dismissal proceedings. The key to creating a successful and purposeful job description is to know what to include. For example, what are   Read More

Financial Ratios

Thursday, December 20, 2012 |
The basics of all business are finance. If you don’t have them you won’t be in business for long. In the eye care world, the rules are the same. Yet, many financial ratios or even the tasks of reading a profit and loss statement or balance sheet remain a mystery to most people. Using numbers to make decisions like hiring and firing, or technology purchases, takes the emotion out of the decision and leads to a more sound business strategy. There are standard benchmarks like a Staffing efficiency of $75-90/hour that can assi  Read More

You have one. Do you know what it is?

Wednesday, November 07, 2012 |
What I am talking about is workflow. Every business, every family, every person has one. In regards to your practice, do you know what really happens. What is your workflow? Is it helping or hindering you? Is it creating the impression and results that you want? The average private practice has 102 steps from the time a consumer calls in for an exam until they are seen again the following year. 102 steps of opportunity lost or gained to make an impression, to sell a product or service, or to educate someone about their most pre  Read More

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SURGICAL CONSULTING

Technology presents opportunities when used correctly. Let us help you with your strategic planning.

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PRACTICE CONSULTING

We assist you with bringing peak performance to your practice.

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MECA works to provide consulting to a number of corporations.

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