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MECA Consulting Blog

Enhancing Your Annual Supply Sales: Opportunity or Impossibility

Tuesday, February 10, 2015 |
This week we are going to focus on enhancing our annual contact lens sales. There are two reasons why we want to focus on this subject. First, there is a moral and ethical issue with only allowing a consumer to buy a partial order of contacts. Second, there is a HUGE financial difference between selling a pair of boxes of contacts and selling an annual supply of contact lenses. Let’s first review the philosophy of an annual contact lens supply. I once had a doctor in one of my seminars ask what the big deal was abou  Read More